INSIGHTS & RESEARCH
INSIGHTS & RESEARCH
AI search visibility, Measured
Rigorous teardowns, field guides, and peer-reviewed data on how brands appear — and disappear — in AI-powered answers.
Rigorous teardowns, field guides, and peer-reviewed data on how brands appear — and disappear — in AI-powered answers.
AI search visibility, Measured
INSIGHTS & RESEARCH
AI search visibility, Measured
Rigorous teardowns, field guides, and peer-reviewed data on how brands appear — and disappear — in AI-powered answers.
AI search visibility, Measured
[peer-reviewed research]
Statistical framework for measuring AI search visibility at scale
We formalize brand citation as a measurable variable, derive confidence intervals across 47 categories, and show that most published visibility score fail basic significance tests.
[peer-reviewed paper]
Rank Stability and Structural Sufficiency in AI Visibility Measurement
When have you collected enough data to trust an AI visibility ranking? A framework that answers from the structure of the citations themselves.
[peer-reviewed research]
Statistical framework for measuring AI search visibility at scale
We formalize brand citation as a measurable variable, derive confidence intervals across 47 categories, and show that most published visibility score fail basic significance tests.
[peer-reviewed paper]
Rank Stability and Structural Sufficiency in AI Visibility Measurement
When have you collected enough data to trust an AI visibility ranking? A framework that answers from the structure of the citations themselves.
All Posts
Research papers
Case Studies
Product
Guides
Updates
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Updates
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How to Tell If Your AI Search Visibility Number Is Real
AI visibility scores move because answer engines are stochastic. Here’s how to tell when a ranking is stable, the gaps are real, and the number is solid enough to act on.
Tracie Kambies
[
Case Studies
]
AirOps’ State of AI Search Report: What 70% Churn Means for Every Visibility Number in the Category
70% of brand appearances in AI search answers vanish on the next query run. Most visibility metrics in the category aren't built to account for it.
Kevin McCabe
[
Product
]
AirOps’ Asana Case Study: The Questions Behind a 71% Citation Lift
Over the past year, a new generation of answer engines, SearchGPT, Perplexity, Claude.ai, and others, has begun reshaping how people discover information.
Kevin McCabe
[
Case Studies
]
Profound’s Ramp Case Study: Does the Math Support the Headline?
Profound’s Ramp case study has a headline every marketer wants to put in a deck. It's worth a second look.
Kevin McCabe
[
Case Studies
]
Profound’s Black Friday Index: What the Leaderboard Can’t Tell You
Profound’s Black Friday Index ranks brands by AI visibility score across shopping categories. And that's a problem.
Kevin McCabe
[
Case Studies
]
Lift in AI Visibility Is Meaningless If the Prompts Change
One brand. Two measurements. And why that matters for the future of search.
Ron Sielinski
All Posts
Research papers
Case Studies
Product
Guides
Updates
[
Updates
]
How to Tell If Your AI Search Visibility Number Is Real
AI visibility scores move because answer engines are stochastic. Here’s how to tell when a ranking is stable, the gaps are real, and the number is solid enough to act on.
Tracie Kambies
[
Case Studies
]
AirOps’ State of AI Search Report: What 70% Churn Means for Every Visibility Number in the Category
70% of brand appearances in AI search answers vanish on the next query run. Most visibility metrics in the category aren't built to account for it.
Kevin McCabe
[
Product
]
AirOps’ Asana Case Study: The Questions Behind a 71% Citation Lift
Over the past year, a new generation of answer engines, SearchGPT, Perplexity, Claude.ai, and others, has begun reshaping how people discover information.
Kevin McCabe
[
Case Studies
]
Profound’s Ramp Case Study: Does the Math Support the Headline?
Profound’s Ramp case study has a headline every marketer wants to put in a deck. It's worth a second look.
Kevin McCabe
[
Case Studies
]
Profound’s Black Friday Index: What the Leaderboard Can’t Tell You
Profound’s Black Friday Index ranks brands by AI visibility score across shopping categories. And that's a problem.
Kevin McCabe
[
Case Studies
]
Lift in AI Visibility Is Meaningless If the Prompts Change
One brand. Two measurements. And why that matters for the future of search.
Ron Sielinski
AI search visibility you can defend
Whether you're building, buying, or briefing on AI search, get decision-grade data that holds.
© 2026 IQRush. All Rights Reserved.
© 2026 IQRush. All Rights Reserved.
Site by ONBOX
AI search visibility you can defend
Whether you're building, buying, or briefing on AI search, get decision-grade data that holds.
Resources
© 2026 IQRush. All Rights Reserved.
Site by ONBOX
AI search visibility you can defend
Whether you're building, buying, or briefing on AI search, get decision-grade data that holds.
Resources
© 2026 IQRush. All Rights Reserved.
Site by ONBOX
AI search visibility you can defend
Whether you're building, buying, or briefing on AI search, get decision-grade data that holds.
Resources
AI search visibility you can defend
Whether you're building, buying, or briefing on AI search, get decision-grade data that holds.
© 2026 IQRush. All Rights Reserved.