Prompt volume promises to do keyword volume's job for answer engines, but with an extra modeling step and no first-party check. A close read of what AthenaHQ's 95%+ accuracy claim does and doesn't disclose.

Data from 147,934 AI search queries across 256 brand tracking projects shows Gemini and Perplexity cite YouTube almost every time they answer a query. Here is what that means for brands that do not run a YouTube channel.

AI visibility scores move because answer engines are stochastic. Here’s how to tell when a ranking is stable, the gaps are real, and the number is solid enough to act on.

70% of brand appearances in AI search answers vanish on the next query run. Most visibility metrics in the category aren't built to account for it.

Over the past year, a new generation of answer engines, SearchGPT, Perplexity, Claude.ai, and others, has begun reshaping how people discover information.

Profound’s Ramp case study has a headline every marketer wants to put in a deck. It's worth a second look.